Drawing inspiration from the industrial design language of Vitaly, I designed a distinctive interior for a retail space located at 355 Yonge Street in downtown Toronto. This store concept design captivates the aesthetics of the local jewelry brands, with a focus on creating an innovative and transformative retail experience, featuring retractable display fixtures and a “melting metal” ceiling sculpture with integrated lighting, and more.

Taking advantage of the narrow site, the floor plan is curated to stimulate dialogues between patrons, encouraging moments where one may compliment another’s jewelry and ask “Hey- I like your jewelry, where did you get that from?”.